Character Profiles as a Marketing Tool

I was watching one of my 4 English channels.  Yes, my much anticipated move to Shanghai reduced my tv watching options.  Recently, they have been heavily advertising a new show called Last Resort.  It stars Andre Braugher and Scott Speedman(the hot guy from Felicity).

One marketing tool they use in Asia is marketing the show as airing the same week as the US telecast.  I don’t really get that one, I mean really, who cares.  It’s not like I am calling up my friends in the US to see if they caught the latest episode of The Amazing Race season 400.  It’s kind of an expensive call, we stick to important topics.

But, a more effective marketing tool they are using is 15 second character profiles.

Still hot.
The first profile they show is of Scott Speedman’s character, Sam Kendal.  
In 15 seconds you learn:
Sam is the XO on the USS Colorado.  
He is the morally conscious character.  
He spells charm without a c. (not sure what that means)
Committed and Determined
He’s as loyal to his country as he is to his wife.
*Imagine these lines delivered by the movie trailer guy voice.  

In an action packed promo, they tell who he is, his motivation and his role in the series.  They use images and quotes from him that make you instantly like him, relate to him and want to root for him.

In a clearly action packed type series; regular promos show submarines, bombs, and drama, drama, drama,  ABC understands in order to have a successful series long term, the audience has to get to know and care about what happens to the characters.

This is a great tool to use in book promotion as well.  A book and a television series are similar in they takes some commitment from the reader and view in order to be successful.  If you don’t like a movie, well, you only committed a couple of hours.  No big deal. But, most series want you to stick around for at least 20 episodes. In books, you want people to read until the last page.

So, how do you keep people turning the page until the end.  They have to either like, hate or at the least, relate to the character. So, why not tell them about your characters early on in the promotion of your book.

My MC Character Profile: 
Sierra is smart, funny and reliable to a fault.
But, when it comes to her own happiness, she has a history of putting others needs above her own.
When she meets John, she realize she could easily fall into her old patterns, but she is determined to not let that be her legacy. 
*In the movie trailer guys voice.  

Use your characters in your marketing to get a head start on letting your audience know why they need to read your book.

Also, it doesn’t hurt to have an awesome  quote like the one used below in every Last Resort Promo.
“I am not going to annihilate  3.4 million Pakistanis without hearing directly
Greatness of Andre Braugher
from someone whose authority that I recognize.” Marcus Chaplin played by Andre Braugher.

Share three statements about your MC that will make readers want to read your book. 

Tattoo Tuesday – Writer Inspired Tattoos

When something significant happens in my life, I like to commemorate with a tattoo.  And, my first thought is to get a tattoo that signifies the occasion in art form.  So, when I finished the first draft of my first novel, I searched for the perfect image and I couldn’t find the exact image.  I decided to get an addition to an older tattoo.

But, I really liked the other writer inspired tattoos.  Let me know which one you like.

How do you record your work? Quill and Ink or typewriter.

I love the idea of the punctuation tattoo.  I would probably do a exclamation point to remind me to stop using them.  I like exclamation points!

This is a good one if you have an issue remembering how to spell or pronounce your favorite word.

There is always the  quote that changed your life and made you want to write. Or, tattoo your own brilliant prose.  I would wait until published before you do you own words incase they get cut in edits.

This is the one is my favorite. It is simple and to the point.

I think I will ultimately create an image that incorporates all of these great ideas. What writer inspired tattoo do you like the best? 

Genre Favorites Blogfest

Ninja Captain Alex J. Cavanaugh comes up with the greatest Blogfests.  I am excited to participate in yet another one.  Genre Favorites Blogfest.

List your favorite genre:
And a guilty pleasure genre from any of the three categories!

Click the badge to the right to visit other Blogfest participants.

A quick disclaimer to this blog post. I have been staring at this blank screen for hours trying to narrow down my favorite genres in each section.  It is so hard for someone who seems to like any and everything.  I like my diverse taste in entertainment.  I just want to make sure you realize and understand how difficult this was for me.  Feel my pain.  OK, we are ready to continue.

Movies: My favorite genre in movies is Science Fiction

Examples – Star Wars, Matrix, The Terminator,

Music:  My favorite genre in music is Hip Hop and R&B and any groups that touch on that genre in any way, shape or form.

Example – Jay Z, Beyonce, TI, Linkin Park

Books:  My favorite genre in books is Suspense/Mystery.  I include a lot of different types of books into the category.  You might not agree, but I don’t care. haha.

Examples – Stephen King, James Patterson, John Grisham, Dan Brown

Guilty Pleasure:  My favorite guilty pleasure in music is boy bands.  Old and new.

Examples – NSync, New Edition, 112, One Direction (newest obsessions)

I swear I am not a 12 year old girl, but I love this song, especially with the 50’s Grease soundtrack sample.

These are my favorite genres.  What are yours?  

My Weekly Update – Awards, Food and Sex

Blog Awards

This award is oh so Inspiring.  Thank you, Vikki at The View Outside.


This award is oh so Lovely.  Thank you, Kitt at The InnerWildKat.

Food & Sex

Writing about food and sex are so much fun.  Her are some great post on doing both well. Writing about them, I mean.  Get your mind out of the gutter.

You Are What You Write had a great post about The Importance of Food.

Angelica Dawson wrote a great guest post on Sex in Fiction.  She taught me how to reel in my sex scene a little.  I can get carried away sometimes. Again, with writing them.  😉

Chris Stocking wrote an interesting post called Let’s Get Vulgar, Shall we? It is always important to have some limits, right? Remember who your audience is.

New Follower who I am also nominating for these Inspiring and Lovely Awards.  
Brian B. King – talented writer
Jamie E. Rowett – great Bourne Legacy review
nyparrot – she loves to shop
Next Weeks Schedule
Monday – check to the left – Genre Favorites Blogfest by the mind of one of my favorites – Ninja Captain Alex 
Tuesday – Tattoo Tuesday
Friday – Blog Post
Sunday – My Weekly Update

Do you enjoy writing about food and sex? What about food with sex?  




Sydney Quotes the Movies – The Bourne Legacy

At first, I was not going to see this movie.  I am a tried and true, full on, he can do no wrong, fan of Matt Damon and his best work, the Bourne Trilogy.  Robert Ludlum only wrote three books.  Where the heck did The Bourne Legacy come from?  And, you think you can just replace Matt Damon.  Jeremy Renner is a good actor, but he is no Matt Damon.

But, then I calmed down, came back to reality and looked a little further in to this movie.  I get it now.  The Bourne LEGACY – this is what happened after the fact.

I am happy I figured it out (I am smart, but slow) because it was an interesting movie.  The movie is about another agent named Aaron Cross played by Jeremy Renner in another government program to build/engineer the perfect agent.  I enjoyed it.  And, it paid correct homage to Matt Damon’s Jason Bourne.  I didn’t love it, though.  With that title, they had a lot to live up to.  And, it feel a little short.  But, here is what I liked:

It had its own language.  I felt like I had an education in bioengineering after leaving this movie.  Expect to learn the appropriate use of the following terms and concepts:

In the program
Neurol design
Programmable behavior
Program participants
Down stream
D track team
Pull that access
Drop a bag over this.
Viral him out
Off the grid
The trail is definitive
Stay enhanced

More people in my circle need to see the movie so they know what the hell I am talking about when I tell them to send in the “D track team” to “viral me out.”

Another highlight of this film was the greatness of Edward Norton.  I love him almost as much as I love Matt Damon.  American History X, Primal Fear, & Fight Club – need I say more.  He had some great lines in this movie:

“Jason Bourne was just the tip of the iceberg.”
“That’s Aaron Cross.We have never seen evaluations like this. He’s Treadstone without the inconsistency.”
“This contingency was covered loud and clear.”
“You and I have our jobs because we have the strength to do what’s necessary.”
“Morally indefensible and absolutely necessary.”
“Everybody find another gear.” 
“Same outcome without the emotional attachment.”

And, these lines deserve mention because they added a little comic relief to a very intense movie.

“I don’t know, are you suppose to kill me or give me a pep talk?”
“You’re the director of the C.I.A. Act like it.”
“Well, I’m not just a science project, doc.”
“You’ve been shot.” “That’s alright.” 
“You were given a Ferrari and your people treated it like a lawnmower.”

If you are a Jason Bourne fan, you will enjoy the movie because it takes the concepts in the original trilogy to an extreme and scary level. If you are a Jeremy Renner fan, you might be disappointed.  Anyone could have played this role.

If you want visit a dozen international cities in 2 hours, experience a pretty cool motorcycle chase and finally realize why you were required to take that basic biology course in college, then by all means.  Go see this movie.

BTW, I am starting a Jason Bourne meets Aaron Cross movie petition.  That movie must be made.  Who’s with me?

Related Post:  Bourne and Generic Engineering